Brand kit
DreamDropGardens brand
Our hummingbird and rose, our colors and our type, ready for press, partners and anyone featuring our plants. Please use them as they are.
01
Logo
A hummingbird feeding from a rose, in two drawings, plus our seal. Each comes in every brand color, with a transparent background or on a solid square.
Detailed emblem
The drawn hummingbird and rose, with its feather and petal line work.
Primary mark. Use it wherever it can be shown at 120px tall or more: banners, print, packaging, signage.
Transparent
Solid
Simple emblem
The same bird as a solid silhouette.
For small spaces, where fine detail would fill in: profile pictures, favicons, stamps, stickers and anything under 120px.
Transparent
Solid
Seal
The hummingbird and rose breaking out of a double ring, over the name and “est. 2020”. One color of ink.
For rubber stamps and one-color print, at 1 inch (or 160px) across or larger so the lettering stays sharp. Send printers the SVG.
Transparent
Solid
Seal on a backing
The same seal with a solid disc inside the ring and bands behind the lettering, in a partner color.
Over photos, on social posts, stickers and packaging, anywhere the background is busy. The plain seal gets lost on a picture; this one stays readable.
Transparent
Solid
Clear space
Leave clear space around the emblem at least as wide as the rose's bloom. Keep text, edges and other logos out of it.
Minimum size
Detailed emblem: 120px tall on screen, 25mm in print. Simple emblem: 16px tall.
Please don’t
- Recolor it outside the palette, or use two colors at once
- Stretch, rotate, outline or add shadows
- Place the dark marks on dark photos, or the light marks on white
- Redraw it, crop the wings, or separate the bird from the rose
02
Color
Canopy Wisteria: deep garden green and soft wisteria over warm ivory. Click a swatch to copy its hex.
Canopy
The greens carry the brand: buttons, bands, the logo.
Canopy Green
RGB 30 77 59
Primary. Buttons, headers, the logo on light grounds.
Deep Loam
RGB 21 42 33
Hover and pressed states, the darkest band.
Fern
RGB 63 122 98
Gradients, the lighter end of green.
Mint
RGB 221 232 225
Soft green panels and tags.
Wisteria
The accent. One touch per composition, never the whole page.
Wisteria
RGB 150 136 198
Accent. Graphics and large type only.
Deep Wisteria
RGB 112 93 177
Wisteria for text, links and pre-order badges.
Wisteria Mist
RGB 240 237 249
Tinted panels and callouts.
Neutrals
Pages sit on Ivory, not white.
Ivory
RGB 251 248 243
Page background, the logo on dark grounds.
Ink
RGB 33 33 31
Body text and headings.
Stone
RGB 107 111 106
Secondary text.
Sand
RGB 230 224 214
Borders and dividers.
Pairings
Aa
Ivory on Canopy Green
Text · Any size9.1:1
Aa
Ink on Ivory
Text · Any size15.2:1
Aa
White on Deep Wisteria
Text · Any size5.4:1
Aa
Ivory on Wisteria
Graphics · Logos and 24px+ type only3.0:1
03
Type
Two Google fonts, both free to use anywhere.
Aa
Roses, vines, and the garden you’ve been dreaming of
Headlines, the wordmark, pull quotes. Semibold for headings, italic for a single emphasised phrase.
Aa
Roses, vines and shrubs from our family nursery in Plano, Texas.
Body copy, buttons, labels. Small caps labels use Inter medium with wide tracking.
DreamDropGardens
The name is written DreamDropGardens: one word, capital D, D and G. Use DreamDrop Gardens, with a space, only where a legal name or address needs it.
04
Style
How it all fits together.
01
Photo-led
Lead with real plants, full bleed: blooms, foliage, gardens in season. Put the Ivory emblem over the photo instead of on a flat color block.
02
Ivory, not white
Pages and cards sit on warm Ivory. Pure white is for the logo's mono version and product photo backgrounds.
03
Green leads, Wisteria accents
Canopy Green does the work. Use Wisteria once per composition, for a badge, a rule or a single word.
04
Soft and unhurried
Rounded corners, generous space, sentence case. Serif headlines, sans body. No drop shadows on the logo, no stock clip art.
05
Badges
Every badge links back to dreamdropgardens.com. Copy the HTML as it is: the image loads from our site, so it updates if the brand does. The text is drawn as shapes, so no font is needed.
Pill
222 × 44
The everyday badge for footers, sidebars and 'where to buy' lists.
Chip
160 × 160
The detailed emblem over the wordmark, for partner grids, event pages and print.
Mark
32 × 32
The emblem alone, for icon rows and tight spaces.
Featuring our plants and need something else? Ask us about usage.